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Janais van Eck

What is Hustle Culture? - Why It Doesn’t Work for Everyone

The idea that success requires constant hustle has become almost a badge of honor in today’s work culture. We’re told that relentless work is the only path to achieving our goals, with many high-profile entrepreneurs and social media influencers portraying hustle as the key to success. But the truth is, hustle culture isn’t for everyone, and its drawbacks can often outweigh the benefits.



The Origins of Hustle Culture


Hustle culture first became popular in the 1990s, particularly within the tech world of Silicon Valley. Back then, long hours were seen as a necessity for ambitious startups striving to become the next big thing. Over time, this mindset spread beyond tech companies, becoming a norm across various industries.


But as hustle culture spread, so did its impact on those who followed it. What started as a push for productivity has, in many cases, evolved into a toxic cycle of overwork and burnout.



The Hidden Costs: Mental and Physical Health


Hustle culture often ignores one critical reality: humans aren’t machines. The expectation to constantly push ourselves to the limit can have serious consequences for our mental and physical health.


  1. Mental Health Impact: The pressure to always be “on” takes a toll, leading to feelings of anxiety, depression, and guilt. Many of us experience burnout, characterized by emotional exhaustion and a diminished sense of accomplishment. When the focus is solely on productivity, it’s easy to feel worthless or dissatisfied when things don’t go as planned or when recognition is lacking.


  2. Physical Health Impact: The effects of hustle culture extend beyond emotional well-being; it also takes a toll on the body. The stress associated with constant work can cause physical exhaustion, cardiovascular problems, digestive disturbances, and sleep issues. Over time, the body’s immune function may weaken, and high blood pressure may develop as a result of prolonged stress.


Social Media Influencer

Why It’s Glorified: The Role of Social Media


The glorification of hustle culture can be traced, in part, to social media. Influential entrepreneurs and online personalities often showcase their extreme work routines as a sign of dedication and success. Their stories can be inspiring, but they also promote the idea that sacrificing personal time is a necessary step towards achieving greatness. This message has become so ingrained that taking time off or prioritizing self-care is sometimes seen as a weakness or a lack of ambition.



Rejection of Hustle Culture

Fortunately, the tides are beginning to turn. More and more people are rejecting the idea that the only way to succeed is through exhaustion. After seeing the toll hustle culture has taken on older generations, many young people today are choosing a different path, one that prioritizes work-life balance, personal boundaries, and sustainable working conditions.


We are starting to redefine success by embracing side hustles and gig work that allow for more flexibility. We value time affluence—the ability to enjoy life and pursue personal interests—over a singular focus on career advancement. By prioritizing mental health and advocating for a balanced lifestyle, this generation is pushing back against toxic productivity.



Dealing with the Pressure: How to Combat Hustle Culture


If you’re feeling overwhelmed by the demands of hustle culture, there are ways to protect yourself from its harmful effects:

  • Set Realistic Goals: Focus on what you can achieve without sacrificing your well-being. Don’t fall into the trap of comparing your productivity to others.

  • Avoid Multitasking: It’s tempting to juggle multiple tasks to get more done, but multitasking can lead to stress and reduce the quality of your work.

  • Establish Boundaries: Clearly define your work hours and personal time. Make room for breaks and downtime without guilt.

  • Prioritize Self-Care: Self-care isn’t a luxury; it’s a necessity. Taking time for yourself helps recharge your mind and body, leading to better performance in the long run.



Why Hustle Culture Isn’t for Everyone


The reality is that not everyone thrives under the constant pressure to hustle. What works for one person may not work for another. For some, you may find it invigorating and the hustle motivates and drives you, for others, the relentless pursuit of goals can lead to exhaustion and a loss of passion.


The good news is that there are many ways to achieve success. It’s okay to want a calm, balanced lifestyle instead of a 24/7 full on business. Success is not one-size-fits-all, and you shouldn’t feel pressured to follow a path that doesn’t align with your values or well-being.



Our next topic will be: How to Start Building Your Business Around Your Life - so stick around :)



A Note: My goal is to start a conversation about balanced business lifestyles and what they can look like for each of us. I’d love to hear your thoughts, experiences, and questions. Let’s engage and redefine what success means in a way that works for us all.

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